SEGO Initiative NPO has grown out of the Fujisawa Beach Cleaning Project and was registered as an ippan shadan houjin in 2014.
A large community day of service that happens each spring and fall, the Fujisawa Beach Cleaning Project started in 2009.
SEGO Initiative is a platform for people who are passionate about making positive changes.
We believe that solutions to global challenges start locally so we support grassroots activities that have a measurable positive impact on the community and the environment.
When everything seems impossible, we look for the "what can be done" moments.
We know that "the world's greatest challenges will never be solved by one person, one team, or one company." So we gather partners and work as a team.
SEGO Initiative helps us find answers to the question: “What can we do to make things better?” It helps us all do our small part. And when we act together, great things can happen.
Each letter in SEGO has a meaning and gives us a flexible structure.